Mountain

It's an uncommon joy, the feeling of rolling down a trail on a mountain bike, a joy we chase and chase. And it doesn't seem to matter whether we're ripping along at top speed or just crawling along among the rocks and trees. It's always there, that good feeling. That we can help people get there, to that good place in their lives, is special.

Hubs

With 72 points of simultaneous engagement, our patented RingDrive™ system offers the instant power transfer crucial for tricky climbs and technical trails.

Wheels

All King-Built wheels, aluminum or carbon fiber, deliver laser-sharp handling, superior ground feel, best-in-class impact resistance, and lifetime durability.

Headsets

Our tried-and-tested GripLock™ technology ensures that our headsets retain preload and are impervious to the ill effects of load spikes from large hits and heavy braking.

Bottom Brackets

Built around our legendary bearings, each bottom bracket is manufactured to ultra-tight aerospace tolerances, for ultra-low drag and a butter-smooth feel.

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Time Tested. Race Proven.

In the ‘80s, there were countless privateers running King parts on the NORBA Circuit. In the ‘90s, we struck up a strong working relationship with the Yeti Race Team, a legendary squad that featured names like John Tomac, Missy Giove, Jeff Stanton, Jimmy Deaton, Juli Furtado, Myles Rockwell and Jonny O’ Mara.

Since 2007, King has sponsored the Santa Cruz Syndicate, winning numerous DH World Tour races and championships along the way. That team included Steve Peat, Greg Minnaar, Josh “Ratboy” Bryceland, Nina Hoffman, Loris Vergier, Luca Shaw, and eventually Ellie Hulsebosch and Jackson Goldstone (who we had been supporting with component support since he was 12). Jackson was DH World Champion in 2025.