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We believe in parts that last, building investment grade hubs, headsets, and bottom brackets that start with our legendary bearings. Fully serviceable and without compromise, our bearings get even faster with age. When other bearings wear out Chris King bearings wear in.

When racing the UCI Mountain Bike World Cup the Santa Cruz Syndicate only rides the fastest and most dependable parts available. With bearings that wear in, not out, Chris King hubs get faster every race.

The Syndicate is strong in 2017. Greg Minnaar won at Ft. William for the third year in a row, making it his 7th UCI win at Ft. William, and his record 20th UCI World Cup win! Click through to see the rest of the team's wins and learn more about what makes them so smooth.

The Stan’s Arch MK3 is svelte. Weighing in at 453g (29") puts the MK3 head to head with many carbon rims.  The ARC 27 is a workhorse. It has a welded seam and is tubeless ready with a bead barb that provides superior tire retention. HED goes above and beyond with the Belgium Plus 28/28, shot-peening every rim and welding the seam to make them one of the strongest rims available. Take your pick for just $999!

The keys to Seven's success have been their singular focus on single-piece flow, building bikes one-at-a-time from the best raw materials, and their investment in a large team of highly experienced bike builders. With more than 250 years of bike building experience under one-roof and a long track record of delivering great bikes, on-time and on-point, Seven offers the broadest product line of any custom builder in the world.

Some new bikes bring new axle requirements with them. Luckily, with Chris King hubs it's easy to swap axles and keep rolling on your favorite wheels.

Changing spec does not have to mean compromising performance. Our oversized axles are ultra stiff, providing a lightweight and rugged foundation to our hubs. 

Bottom brackets are not disposable, at least ours aren't. Built to last, and backed by a
5-year-warranty, with bearings that get faster with age.

Built on the familiar BSA threading, the ThreadFit™ 30 takes you a step up to 30mm spindles.

Our parts are built to last. We offer a 10-year-warranty on headsets and a 5-year-warranty on our bottom brackets and hubs.

Keep your components running faster than new. We have designed our bearings so they get even faster with age.

We are incorruptible by passing trends and don't believe in obsolescence. If we've made it we still support it, and will continue to do so.