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Now, after making the very best pressed-in headsets for over 40 years, Chris King is releasing the DropSet™ 1, the first Chris King integrated headset. This project started from the ground up, beginning with testing to analyze the forces at play in an integrated vs a pressed-in headset design, and discovering the unique problems that needed to be addressed.

On October 14th 2017 we held our second annual Open House and expanded the weekend with our Industry Summit the day before. 

The idea is simple, invite some of our favorite builders and industry partners, serve some beer, and hangout with anyone who wants to walk through the door.

In February of 2017 the Santa Cruz Syndicate came to us with a request. Greg Minnaar raced his Santa Cruz Hightower at the Enduro World Series in Finale Ligure, Italy in late 2016 and saw the potential of a 29” wheels in downhill.

Developing a world cup downhill bike is not as simple as Santa Cruz making a new swingarm. The new bike would require a new fork, new rims, new tires, new hubs, and custom headsets. While Santa Cruz set to work developing a 29er V10, Fox stepped in to design a new Fox 40 for the 29” wheeled downhill bike. The final version of the new Fox 40 features “Boost” disc spacing which meant a standard 20x110mm DH hub would not fit.

We have seen a lot of change in the bike industry over our 41-year history. Leading into our 2017 Open House we decided to create an Industry Summit, moderated by Pinkbike, a platform for shops and brands to come together and discuss what we can do to best support consumers and the cycling industry given the current surge of change in the industry. We can only begin the conversation but we look forward to continuing it each year as this Summit evolves. The focus for 2017 was on setting the IBD up for success in regards to an omnichannel product launch calendar in an era of ever changing spec.

Join us for our annual Open House and Builder Showcase! We'll have food and drinks, and a plethora of custom bikes on hand. We are also offering the chance to see where our parts are made on a rarely offered shop floor tour.

Allied, Argonaut, Breadwinner, Caletti, Crema, DeSalvo, Moots, and Seven will all be showing bikes made custom for this showcase. We'll also have ENVE composites and Santa Cruz showing off some very special bikes from our sponsored riders.

We hope you'll come by and raise a glass with us.

Seven Evergreen SL

When Merlin Metalworks packed up and moved to Tennessee in the middle '90s, Rob Vandermark, their lead bike designer, had a decision to make, to go with the flow, or push forward on his own. With a core team from Merlin, he started Seven Cycles, pioneering the idea of fully-custom bike building on a short timeline. Twenty years and more than 30,000 bikes later, Seven stands in the vanguard of American custom bike building.

Greg Minnaar on his record breaking run at Ft. William

When racing the UCI Mountain Bike World Cup the Santa Cruz Syndicate only rides the fastest and most dependable parts available. With bearings that wear in, not out, Chris King hubs get faster every race.

A titanium Moots will live forever, and almost always look new.

We developed our new matte finish with titanium in mind and knew we had to parter with one of the best titanium builders out there to release it. Moots called on 36 years of experience to build this immaculate Routt RSL. To really make it come together, they sent us all of the aluminum finishing on the bike to take a dip in our new Limited Edition Matte Emerald, and they added Emerald decals to match.

Breadwinner W/// Sport Lolo

Could it be any better? A custom Breadwinner W/// Sport Lolo, in a limited edition motorsport inspired paint job with detailed finishing and running full King parts: headset, bottom bracket, and hubs. 

If you go with ENVE or HED rims they are built by our wheel department too!

Santa Cruz V10 29er

The Santa Cruz V10 now has a 29er big brother. No matter how you feel about 29er mountain bikes, the stopwatch doesn't lie. Tracks are faster, times are tighter, and eking another second out of a 4-minute track can be the difference between a World Cup win and missing the podium entirely.