Why Pink?

Why is Chris King making pink components?
Pink is universally recognized as a representation of breast cancer awareness. The pink ribbon symbol and associated pink product promotions have become highly visible in today’s society. We have chosen pink components as our tactic in the effort to support the lives of women and men facing this disease.

Here at King, 1 out of 3 employees are women. Statistics show that 1 in 8 women will develop breast cancer in her lifetime and 1 out of 3 American men will know a woman with breast cancer. Unknown to many is that men can develop breast cancer as well. (A rate of 1 man diagnosed for every 100) So let’s hope that a shiny new headset or hub set gets a conversation started and someone on their way for an exam.

Our company has been among these statistics in each of the years we’ve run the program. We’ve heard moving stories from customers all over the world. Our partners at the Komen Foundation continue to inspire us with their work. So, why pink? Because there’s more to life than riding bikes.

Why Komen?
The Susan G. Komen for the Cure® is an international organization with a network of 75,000 volunteers. A global leader in the fight against breast cancer, Komen fulfills its mission through support of innovative breast cancer research grants, meritorious awards, educational and scientific conferences and community-based outreach programs around the world.

Why the local Komen affiliate and not Komen?
75% of King's donation remains in our local Oregon and SW Washington communities. The other 25% helps breast cancer research (none of this 25% pays for staff or administrative costs; all of it is designated solely for breast cancer research).